Most of us think customer experience is providing your customer with an experience unlike any other. But actually …
Customer experience is your customers’ perception of how your company treats them.
You don’t need bells, whistles, and trampolines to provide an outrageous customer experience. Although it can help. A Gartner survey revealed, 50% of consumer product investments will be redirected to customer experience innovations.
Bottom line is you just have to make people feel good about themselves. Their experience with you should leave them with the feeling they made a good decision to choose YOU.
According to the Gartner survey, companies that implement customer experience projects begin by focusing on ways they collect and analyze customer feedback.
How do you ask your customers if they feel they’ve made the right decision? Ask. When they are buying from you or eating at your restaurant. Or banking with you, joining your spa, or doing business with you
Ways to Learn About Your Customers’ Perceptions
At Market Viewpoint we do a lot of asking. And listening.
Based on your responses, we developed products and programs to make it easy for you to assess customer experiences and satisfaction.
Snap Shops, our self-serve mystery shop product allows you to order your own mystery shops – one or several at a time.
Or we can provide you with on the spot mobile surveys, follow up surveys, and exit interviews. Our analytical and reporting system will show you exactly what your company needs to do to retain loyal customers. And good employees.
There are customized mystery shopping programs where you can get ongoing, in-depth, objective feedback about experiences with your organization. Customized reports help you to trend and track how well your company is responding to the findings.
Are you ready to learn what makes your customer happy? Isn’t it time to really understand your customer’s experiences?
Contact me today for a free consultation to determine which of our services will work best for you!
After all, we believe you should have the best experience possible when learning about your customers’ experiences!
If you liked this article and want more information about mystery shopping, join the Market Viewpoint community by clicking here.
Angela can show you how mystery shopping can help your bottom line! Contact her today to schedule a free consultation.