In this day and age of emails, tweets, and postings we hardly get a chance to connect with customers face-to-face. It seems that no one has the time anymore to take a phone call or communicate other than in writing in one form or another. But we may be missing the boat, especially when it comes to getting feedback on how we’re performing if we are not meeting with our clients.
Consider a new approach to your customer communication plan.
- Make sure your customer knows they are an integral part of your growth.
- Schedule meetings with your clients on a regular (monthly, quarterly, or semi-annual) basis to solicit their feedback on everything from the level of customer service you are delivering to their ideas for new products or services you might consider adding.
- Consider sharing a meal with your clients at these meetings. Breaking bread together in the relaxed setting of breakfast, lunch or dinner is a great way to have a conversation about the things that are important to all parties.
So, pull together your client list, develop a meeting schedule then get busy contacting those clients!
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When was the last time you took a client out for a meal? Did it result in anything valuable?