Delegation is the sign of a leader. Organizing then delegating is the sign of a leader who also gets it all done!
People ask me all the time, “How do you do it, Angela?” They see my marketing efforts in the form of social media and blog activity; they see me at networking events and business functions; and they know I am running a busy mystery shopping company. Most are stumped at how I seem to make it all happen so easily.
One of my colleagues even went so far as to ask me if I ever sleep.
Getting it all done can be easy if you take the time to organize the tasks that are moving you toward your goals and to identify the people on your team who can professionally execute these tasks and meet established deadlines.
Taking the time to plan is critical, though. I’ve seen too many companies try to wing it in an attempt to have a successful business year, and while this may work in the short run, ultimately you’ll stop short of reaching your goals. It makes for a very disappointing year-end.
Take social media, for example. Many of our customers and prospects rely on this communication and relationship-building platform to get their information about our companies, products, services, activities, and to learn what customers are saying about us. We start out strong, posting several times a day, writing blogs, creating podcasts and YouTube videos.
Then something happens: We become inconsistent or drop the activity completely, disappointing our customers.
In your social media planning, organize your program around your mission, purpose and quantifiable goals, then work with your team to develop amazing content that is perfectly timed to reach your audience at an ideal frequency.
Here’s the secret:
Ask for help to execute your plan. I go by the old saying:
[tweetthis]”No man is an island.” If you need help, reach out.[/tweetthis]
Give members of your team the opportunity to stretch their wings, develop their skills, and contribute to making your company shine.
How much of your workload do you delegate?
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