As a business coach, I am often asked by those I mentor how to manage the blurred lines between what we share personally and what we should share professionally.
If the purpose of social media in business is to help our clients develop a deeper connection with us, then we should probably lay of our cards on the table, right? NO!
Social media experts will tell you that the best policy is to set up guidelines for yourself.
For example, you may decide that you will not share photos of your children or when you plan to go on vacation, but you may decide to share information about personal successes like earning a graduate degree or being selected as the incoming president of your local gardening club.
Be clear with these guidelines.
The purpose of any business social media campaign should be to:
- Build your brand
- Build trust
- Establish your expert status
Always ask yourself if what you are planning to post contributes to any of the above key social media factors. If it does, you have my blessings as a coach to publish what’s on your mind!
Do you feel that you should keep your professional and personal social media worlds separated?
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