Formerly known as the Mystery Shopping Providers Association, is a professional organization and resource connecting and supporting the businesses that influence customer experiences. These companies assist to enhance and redefine the customer experience through managing, quantifying and interpreting data from mystery shopping studies and customer feedback programs. Having met several high standards of measurement, Market Viewpoint is known as an Elite company within the organization. Angela Megasko serves on the board. She has served as the Chair of the Independent Contractor Relations Committee and is currently serving as the Chair of the Marketing Committee.