As humans, we all love knowing what to expect. It means less stress in our lives. This is especially true when it comes to the leaders we follow. Some of the best bosses in my career where those who came into the office each day consistently happy. Even those who came into the office consistently miserable were bearable because I knew exactly what to expect and what I needed to do to manage my day.
Bruce Springsteen, one of the most famous bosses of all time had this to say about consistency. “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
In the above quote by “The Boss”, he was talking about his rock and roll audience but that audience is no different than the audiences you’re in front of on a regular basis as a manager, supervisor or C Suite executive. Your behavior, policies and approach to doing business must be consistent for you to get and sustain an audience of employees and customers.
Take a moment before you move on to your next task and ask yourself if you are consistent with the following list of business practices:
- Training programs – Do you offer them and if so, are you consistent with how often you assemble the troops for educational experiences?
- Performance Evaluations – Do you consistently perform these? Employees can’t improve unless they know what you expect of them.
- Client Opinion – Do you consistently speak of your clients in a positive manner, noting that they are the reason for your business not an interruption of it?
- Client Communication – Is your social media presence consistent? Do you consistently email or return phone calls with 24 hours? Do your marketing materials consistently reflect your brand?
- Your Attitude and Mood – Do you consistently spend your days as a positive leader always on the lookout for new trends and ideas to keep your company or department in a market leadership position or is your mental outlook affected by whether or not you woke up on the wrong side of the bed that morning?
Consistency let’s your employees and customers know what to expect of you and your organization. It fosters loyalty and defines what’s important. Be consistent with all aspects of your business and leadership style and success will surely follow.
Has an inconsistent message ever had an impact on you or your brand?
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