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Market Research

Customer Journey

Market Viewpoint / October 26, 2017

Personalizing Your Customers’ Journey

I was recently asked about the importance of strategizing for the customer journey. And what you need to understand about your customer to get it right. You …

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voice of your customer

Market Viewpoint / August 17, 2017

Is Listening to the Voice of Your Customer in your Budget?

How well do you listen to the voice of your customer (VoC)? Where do you hear them talking? And why should you care? You care because it means increased …

[Read more...] about Is Listening to the Voice of Your Customer in your Budget?

Competent Customer Service

Market Viewpoint / July 27, 2017

How to Provide Competent Customer Service

Data drives our society. There are numbers and statistics for everything and anything. Some make sense, and some make no sense at all. The statistics below …

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Market Viewpoint – Measuring and Managing Customer Experience

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