Mystery shopping, by definition, sounds simple. Find people to act as your customer. Ask them to visit or call your business and tell you what they experience.
And, in reality, it can be that simple.
If you have multiple locations, a rotating staff and a busy business, however, it starts to become a complicated process to handle on your own.
What do you look for when choosing a mystery shopping company to provide you with consistent, reliable mystery shopping data? Data you can use to make operational, staffing, marketing and financial decisions?
Not all mystery shopping companies are alike. There are those that specialize in specific industries. Others that only do certain types of shops (video, phone). And there are others that have not been in business very long – and may only be trying to catch the wave of a new trend.
I’ve watched this industry ride the waves of change over the last 20 years. We’ve served many clients. In a variety of industries. We’ve seen those who succeed with our programs and those who don’t always know what to do with the data.
In this video, I’ll tell you about a few things we think you should look for before hiring a mystery shopping company.