A picture is worth a thousand words and for many of us this statement is true. If you are selling a tangible product like ice cream or hamburgers, providing a free sample is fairly easy. But what if you are in the mystery shopping business or any other business that provides a service? You can still offer that free sample but you might have to be a little more creative at coming up with what that free service looks like. Consider some of the approaches taken but our valued clients who have found ways to allow customers to sample their products.
- Before and After Photos
- Samples of Reports
One of the things we like to suggest is that service companies have a portfolio of testimonial letters, sample reports, before and after photos, and any other visual means of allowing the customer to try them on for size. While it may be a little more difficult, it’s not impossible to demonstrate your services so be creative and enjoy the process of coming up with a variety of ways to win over your prospects.
In the meantime, remember…the customer is always watching!