The holiday season is upon us. Whatever your business may be, we all have to get wrapped up in this season in some form or fashion. Most people, even in the business to business community, are looking to feel the warmth of the holiday spirit. Does your company connect with your customers to make them feel especially welcome or do you give the brrrrr….. feeling to your clientele?
If your business has a storefront, does your window display offer a warm, ‘come on in’ kind of feel? Coaching your staff to be pleasant and welcoming, offering tastes of the season, creating seasonal smells and sounds inside all are known to create an increase in sales and satisfied customers.
Some companies never actually ‘see’ their customers. If you do business strictly on line or through direct mail – have you updated your website and materials to reflect the change of season? Presenting a new look, one that is festive, colorful and inviting, creates a curiosity for people to read through the material or browse through the pages of your website.
For businesses with busy call centers – it is important that each caller be greeted as though they were the first and only caller of the day. Maybe create a different type of greeting that is related to the season or the day. Keeping that smile in the voice of your staff is important as they are greeting tired and weary purchasers. If the warmth and welcome can be felt through the phone lines – that bonus item that is offered may be purchased!
Creating a comfortable, fun and warm atmosphere for your customer to linger, browse and purchase will make YOUR holiday wishes come true!