As managers, senior or junior level, we get caught up in the policies and procedures of running our departments or corporations. This happens no matter how large or small the organization. Daily, we make decisions based on what we know to be right, fair, politically correct, justifiable, and profitable. Some take their responsibilities as managers so seriously that they become mired in the bottom line-bogged down with fear that if we do the right thing by the customer, we’ll lose money. We tend to forget that when we treat our customers with respect and make every attempt to satisfy their needs and expectations (within reason), the customer returns to do more business with us. Some may even tell their friends about their experiences with us generating positive word-of-mouth advertising.
As a morning ritual, consider starting each day by asking yourself, “What can I do today to make the life of my customer easier?” Encourage each member of your staff to do the same. Establishing this as your daily mind-set will generate customer loyalty, respect for you and your organization, and will automatically make you more profitable through the power of repeat sales.
Do you have a morning ritual? What is it and how does this serve you, your organization, and most importantly, your customers?