What’s being said about you today really matters.
Don’t believe me?
It used to be that recommendations were made for doctors, dentists, restaurants and car dealerships over the backyard fence while neighbors chatted, watching their kids play in the yard.
Not so today – at least, not so much.
Today consumers are sharing information about people, places and things they like and don’t like all over the place, and we have social media to thank for that. Facebook, Twitter, LinkedIn, Pinterest, and a host of other sites are buzzing everyday with peoples’ opinions – and for some companies, it has become a management nightmare.
What’s a company to do?
The best approach is to work hard to generate good word-of-mouth advertising for your organization. And if you’re wondering how one does that, it’s simply by providing:
- quality products
- service that adds value to your customers’ lives, and
- guarantees that demonstrate you stand behind your products and services.
The other strategy you can employ is to get everyone in your organization behind the move to generate only positive word-of-mouth advertising about your company in the marketplace. This starts with training. Somewhere in your training program (and you DO have one, don’t you?), be sure to share the following statistics to create a sense of awareness of how powerful peoples’ words and recommendations can be out there.
- If a person is happy with your company and service, they will tell one other person, if you are lucky.
- If they are unhappy or dissatisfied, they can tell anywhere from 10 to 20 people.
- Today’s Facebook user has, on average, 120 friends, meaning that we have gone from telling 20 people of our dissatisfaction to potentially telling 120 people.
Word-of-mouth advertising has moved from the backyard to broadcast social media and it’s mighty powerful. Are you ready?
Have you ever had someone write something negative about you or your company at a social media site? If so, how damaging do you think it was?
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