Through the pages of Generational Marketing, you will learn the secrets of the four generations that make up today’s complicated marketplace. Attracting the attention of Traditionalists, Baby Boomers, Generation X, and Millennials can be tricky with each group viewing marketing and advertising differently. The need to speak each generation’s language is important with messages that capture the essence of what they value. Generational Marketing introduces the reader to each generation, outlining the historical events that helped to shape each group. Marketing ideas and concepts for each generation make this a must have for your resource library if you want your marketing efforts to result in more sales and greater profitability.
Price: $23.95 Add to Cart
Price: $17.95 Add to Cart