When you enter an establishment, the first thing you expect to receive is a smile and a greeting from the staff. It feels great to be greeted with “good afternoon” when you enter a store because it makes you feel welcome, and you remember that feeling long after you leave.
Unfortunately, not all staff members greet their customers properly. Not all employees in the field are able to help when a customer needs to ask something. In other words, not all employees know how to speak to their customers properly.
It is important for staff members of an establishment to speak appropriately to each customer in order to encourage buyer satisfaction and loyalty. Once a customer is greeted and treated well, they will be willing to come back and do their business there again in the near future.
Speaking to customers is an important part of the business process. It shows that you are willing to treat them with respect and concern. It shows that you care for them and that you’re always ready to help out.
As a mystery shopper, it is your job to make sure that businesses know how to properly deal with their customers by providing them with a comprehensive report about your secret shopping. You need to ensure that how you deliver your reports can properly relay the message that customers need attention, care, and compassion when they are in the establishment. You can tell businesses through your reports what they need to enhance or continue doing when it comes to speaking with customers and keeping them happy and satisfied.
In order for you to do that, it is important to be prepared before you begin your assignments. Always research the establishment, so you can create strategies for creating situations where the staff should talk to you. You must always remember to remain discreet and act as any other customer, so each employee treats you exactly the way they treat everyone else. That way, you can report more accurate information than if the employees suspect you are watching them and immediately put on their best behavior.
By improving yourself and preparing each time you do your assignments, you will always have the tools necessary to gather valuable information and create an effective report.
President and CEO
Market Viewpoint, LLC
995 Fairview Road, Suite 202
Glenmoore, PA 19343