It’s always important to know the value of what you do. For instance, if you work to earn money to put food on the table, that’s valuable. If you have an entire family that depends on your earnings, your job becomes even more valuable because it enables you to support the people that you love. The same is true with mystery shopping. Though you know that what you earn for each of your assignments helps with satisfying your needs, there is more value to what you do.
Mystery shopping aids businesses in providing excellent service to their customers, thereby giving each consumer what they are worth. Sometimes, we may see each customer as any regular person buying from a store. But, have you ever given thought to the fact that each of these people can contribute more than a thousand dollars worth of sales to a business?
The lifetime value of a customer is calculated as: Average Sale x Average Number of Reorders x Length of Time.
If one regular customer purchases an average of $100 per week in a store over the length of 1 year, then that results in $5,200.00. This means that, on average, a customer is worth $5,200 each year. Without giving good service to that customer, however, you could lose them in the process and miss out on at least $5,200 each year.
What does that mean to a mystery shopper? How will that relate to the value of what mystery shoppers do?
Secret shoppers act as mediators between satisfied customers and thriving businesses. Through the reports provided by a mystery shopper, a business can become more aware of how their valued customers are treated and what flaws may exist in their current customer service. In turn, they can try to improve their existing service and make their customers happy.
In essence, mystery shoppers do a big part in making sure that each customer receives the kind of valued service they deserve.