Mystery shopping, audits and surveys provide snap shot views of experiences and opinions. Individual reports (raw data) provide critical information for specific locations or individuals within your company. Each report shows you what happened at that location, with a specific individual on that one day.
The intrinsic value of studying your customers’ experiences is in compiling, sorting and analyzing companywide results period after period. Here is where you find out the major strengths in your organization and identify those areas that need improvement.
What happens next? Our team of experienced research analysts can examine the results of your studies and research. High level executive reports are created to assist you in taking the appropriate actions based on the findings in the data.