The practice of mystery shopping looks to be very simple on the surface. Closer inspection, however, reveals that it is a very labor intensive and sometimes complicated process that must be closely managed. It really takes a team to plan, coordinate, interpret, design, schedule, distribute, organize, monitor, reschedule, communicate, analyze and deliver the reports you will receive at the end of each evaluation period. So if I were responsible for choosing a mystery shopping company to evaluate my firm, I would want to know how big the mystery shopping company is and how it is organized. Most of the firms that work with Market Viewpoint have deadlines. They usually need their mystery shopping information for board meetings, monthly/quarterly/annual reports, supervisor meetings, performance reviews, and upper management meetings. With this in mind, deadlines become critical. You want to make sure there is a team that can deliver your results how you want it, when you want it, every single time…so it’s important that the mystery shopping company have tight control over the work flow.
From the team at Market Viewpoint… Angela, Diane, Janet, Boni, Carolyn, Ron, Bruce, Debbie, Todd, Terri, and Robert…we want to say thank you for reading this post and we want to remind you….the customer is always watching!