Training is the key differentiator between a great company and one that is merely good. If you’ve had a positive experience with a company lately, it was probably with one that has invested in their employees by training them on all aspects of their operations.
As a matter of fact,
[tweetthis]Training is one of the things members of the millennial generation look for and value when seeking employment.[/tweetthis] Professional development is important to them. So if your goal is to attract the top talent from this generation, training once again could be your differentiator.
Here is something to consider:
If you are currently mystery shopping, think about taking the trends and results of the studies you are conducting and apply these to your training efforts or develop your training program around what you are finding.
Designing your training programs using your mystery shopping results accomplishes two things for you:
- It helps you prioritize and focus on those areas that are most in need of improving.
- It establishes a baseline for you to spend your training dollars wisely by honing the skills of your staff on what matters most to your customers.
When the results of that next round of shops come back, think about what you can add to your training program or how you can tweak it to zero in on your weak spots. It’s where you’re most vulnerable.
And if you are using an outside firm to design and facilitate your training, don’t forget to share your mystery shopping results with them. It will only help them design an even better training program for you.
Have you used mystery shopping to improve any other areas of your operation? If so, we would love to hear about it!
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