Have you ever watched a child as they see and experience something new? They look around, up, and below. A child takes in all that they can see, hear and smell in that moment.
Young children have few filters. You know what they are thinking. A child will wrinkle their nose at an unpleasant smell, cover their ears when the noise is too loud, or shout out in delight when they like what they see!
Mystery shoppers can delight – and excel – in being a child again.
Stop, Look and Listen
Take that thought with you on your next assignment.
Stopping for a moment to take it all in. Noticing bright or dim lights. Hearing pleasant or unpleasant sounds.
Observing what feels right – and what doesn’t – about a situation or interaction.
These are the skills we expect from our shoppers.
Market Viewpoint’s tag line, “Helping you see your business through your customer’s eyes” is what we tell our clients to expect.
Our clients ….
- Will not see your wrinkled nose or when you cover your ears (and we hope you don’t have to do either on your shop), but they do want to know if something made you uncomfortable.
- Want you to express your delight in good service. Allow the good feeling you felt when a sales person treated you with extra care to shine through in your report. Clients want to reward their good employees.
- Want you to be truthful. No one can make every customer happy every time. If asked, however, where improvement can be made, offer constructive suggestions. Trust that our clients value the opinion of their customer – YOU!
A New Perspective
As an adult, feigning the innocence or naivete of a child can be difficult. We have had too many life experiences.
But try, for a moment, as you begin each assignment, to take a deep breath and enter the establishment without expectation. You may be surprised at what you see that you may not have noticed before.
While we don’t want to get too zen-like on you here – this little technique could help you find new perspective in other areas of life as well.
What techniques do you use to make observations when you mystery shop?
Market Viewpoint’s mission is to educate and train mystery shoppers to become the best in their field. If you liked this article and want more information to help you become a better mystery shopper join the Market Viewpoint community by clicking here.
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