Feedback is very important to any business. Generating feedback from clients helps a company identify the flaws that run within their business and also their core strengths. This feedback allows businesses to modify policies or procedures in their companies that may not be satisfying an integral part of their success: the customers.
In order for businesses to gather more reliable feedback from their customers, many find it useful to work with a mystery shopper. Mystery shopping has become a good source of valuable customer feedback because secret shoppers go under cover and act as customers themselves in order to gain insight into the “day-to-day” workings of a company’s customer service, store cleanliness, and product offers. Information is collected and documented, and then the most useful information is relayed to the businesses in order to aid them in their operations decision-making.
The role of providing constructive feedback to the hiring business is what makes mystery shopping challenging. As a mystery shopper, it is important to keep in mind that what you do creates value not only for the companies that hire you, but also for the customers who patronize them. If you provide a thorough and detailed report, the business can begin to implement effective decisions that can provide customers with a more satisfying experience.
So, what can you do as mystery shopper to maximize the value you offer? First, submit more comprehensive and unbiased reports because companies often make important changes based on the information you provide. Second, do your best to view your tasks from the perspective of a customer because what you report back will affect the kind of service they experience in the future.
President and CEO
Market Viewpoint, LLC
995 Fairview Road, Suite 202
Glenmoore, PA 19343