In America, we are literally watching live, post by post, as government systems and agendas that were not embraced by all, but certainly were predictable and stable, shift, move and allow for more uncertainty than ever.
We don’t know what is coming next.
But we certainly know, as individuals, citizens, and businesses that on the other end of election day, we have every expectation that we will remain strong and standing tall.
How does your business stay solidly on top of the wave instead of getting pulled under, floundering with anxiety and fear?
Don’t Get Pulled Under
Staying in touch regularly with your customer base to know their reaction to culture shifts and their current expectation is the only way to ride the wave and remain strong.
By listening to, responding and informing your customer, you assure that your business culture remains flexible, adaptable and fluid.
Some cultural shifts to consider:
- Currently the average consumer no longer has faith in the institutions that seemed grounded and certain. What does your firm do, every day, to exhibit the authenticity your customer absolutely needs?
- The way people live, purchase, bank, read and view entertainment has changed dramatically in the last 10 years. Do you know where your customer base finds you? Are you doing business where they are and in a way that is convenient for them? If you are not where your customer is, they will not seek you out.
- Consumers are more informed than ever. They can find out anything they want on any product, service or company with a simple search. Does on line information about your company or product stand out from your competition? Does it deliver the message your customer needs to hear?
Your customer needs certainty. Your customer needs to find you wherever they are, and they need to know who you are and what you will deliver.
Your business needs to be transparent, accommodating, and useful.
Have you talked to your customers lately to find out if you are on the same wave as they are?
If not, contact me and I’ll provide you with guaranteed, certain and sure ways to start the conversation and to stay engaged with your customers.
Let us know in the comment section below your thoughts on how cultural shifts have changed the way you do business.
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