(Updated from original publication on August 4, 2016) For several years, there has been discussion on how expensive and useless budgeting is for businesses …
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Creating the Ultimate Customer Experience
How Good are You at Making Your Customer Happy?
A lot of money is spent coming up with ways of making your customer happy. Give-aways, rebates, discounts, loyalty cards. All sorts of tricks of the trade. But …
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Do Your Customers Say, “Wow! They Really Care?”
I often write about the ‘fly on the wall’ perspective of your customers’ experiences. Many managers believe that they have that perspective because they are …
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