Market Viewpoint has the most wonderful customers in the world. They are always willing to provide me with feedback about our products and services and we are always willing to listen. I want to pass some of their feedback along to you in this blog posting.
I asked a few of our clients recently why they valued their mystery shopping programs. There were two benefits that were repeated and I wanted to share these with you, especially if you have been thinking about starting a mystery shopping program in your organization.
The biggest benefit of a mystery shopping program is that it allows you to monitor the consistency of your operations. This is critical if you are a franchise concept or if you manage multiple locations. It’s even important if you own the little coffee shop on the corner. Customers want to know what to expect from you with each experience and transaction. It’s less stressful that way.
The second biggest benefit of mystery shopping is certainty. Making business decisions is easier for Market Viewpoint’s customers because they have the data in front of them that tells them what their clients need and want. Their decisions are based on facts and market intelligence. It’s less stressful that way.
So as you wonder if you are operating consistently or you agonize over whether or not you are making the right decisions for your organization, consider making life easier on yourself by using mystery shopping data. It’s less stressful that way!
Have you ever mystery shopped your organization? What benefits did you realize?
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