Though social media originally started as personal networking, these days, it has turned into quite a helpful tool in business as well. Aside from posting your status on Facebook, sharing information on Twitter, and updating your boards on Pinterest, you can use social media for connecting with business clients, promoting our brands, and knowing our target market.
Social media can also be a useful tool in mystery shopping. Just imagine the information you can get out of social media when it comes to your mystery shopping assignments. You can obtain information about the business you are assigned to secret shop and observe the feedback from other clients who have done transactions with them.
With the wider access and more updated information offered through social media, you can get valuable data that will strengthen your mystery shopping insight and reports. Each Facebook page will contain snippets of direct information about the business, which you can use for creating a schedule for your visit and planning your approach.
Comments from other clients will help you know the areas you should focus on, so you can gather as much information as possible. At the same time, you can use social media to find out about special deals or sale schedules, which will help you plan your visit well.
As a mystery shopper, it is important to create a good strategy for each mystery shopping visit. That way, you can finish our assignments faster, easier and more successfully and get everything done on time.