There are three marketing strategies you can use to embrace a business philosophy of being flexible and fluid with your operations and marketing. Having this philosophy is critical in a marketplace that is ever-changing.
Consider this. The business road that we travel today has a lot of twists and turns. The business landscape is never a straight path to success. But a great thing to keep in mind is that our road to profitability is also dotted with road signs. These are intended to keep us moving forward and at the right speed.
Successful businesses know that paying attention to the signs, are what make for profitability.
Signs exist all around us. Some come in the form of opportunities from outside, others can take the form of new people coming into your business environment, and still other signs take the form of customer complaints and feedback- positive and negative.
Successful companies look for the signs. They don’t wait to stumble upon them. And when they see the signs, they act quickly. They are fluid and flexible when it comes to making the changes needed to keep the customer experience level high.
A little secret that I will share with you is that the signs you need to be fluid and flexible are actually right under your nose. Smart marketing practices such as the ones that follow, help you uncover the information you need to remain competitive.
1. Mystery shop. Today’s marketplace is fickle and fast-changing. Being on top of your customers’ needs and wants is critical. Don’t wait for them to come to you with complaints. Solve issues before they get out of hand by paying attention to the trends in your shops.
2. Conduct focus groups. These can be formal or informal, but listening to the customer in a conversational group setting can provide you with the signs you need to make changes and course corrections in your operations and marketing.
3. Consider surveys. Like mystery shopping, surveys are going to provide you with the signs you need to keep your existing customers happy and having a good experience with you.
What do you use to gauge the customer experience in your business? What signs do you watch out for? Please comment below to start the conversation.