This is a big year for customer service. Special attention is being paid to product knowledge for the sales staff. As a matter of fact, many organizations have made enhanced product knowledge training for their staff the cornerstone of their marketing strategies. When sales representatives are knowledgeable:
- It creates enthusiasm in the sales transaction,
- Fosters confidence, and
- Builds trust.
Product knowledge paves the way for the sales agent to be confident enough to ask for the sale.
In this video, Angela talks about the 7 key components to product knowledge that every sales agent should have.
Spend 4 minutes watching this video. You will have the formula to make sure your employees have the tools they need to be comfortable and informed whenever they are in front of a customer.
Be sure to add these items to your training and coaching activities to build a more confident and inspired sales force, and create more loyal and satisfied customers.